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Rumi Akter
14 may 2022
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How do you bypass the iOS 14 update and still make Industry Email List social advertising work? First results We regularly carry out various recruitment campaigns (which is of course already a competitive market at the moment). This gave Industry Email List me the opportunity to compare the new situation with the old one. For this I use a campaign with an equal vacancy and an equal budget (which ran in both Q4 of Industry Email List 2021 and Q1 of 2022), this gives a good idea of ​​the differences in results. And as I mentioned, the results are really astonishingly good! Ad impressions have almost doubled, CPM (cost Industry Email List per 1000 impressions) has fallen by about 35%, CTR (click-through rate) has increased by 40% and the cost per landing page impression has almost halved! To avoid Industry Email List comparing apples to oranges, I must add that advertising at the end of the year is of course always more expensive, but the results are still very nice. In addition, I've also Industry Email List looked at several other campaigns (with different categories) and I see an upward trend in impressions and clicks everywhere, along with a lower CPM and a lower cost per view landing page. You can certainly call this an improvement in results. And what if we don't stick to this? All in all, it Industry Email List seems that tinkering with the Meta road does not necessarily always have negative consequences for the online marketing world. Although we sometimes have to get Industry Email List used to the fact that we have to hand over the targeting control. Now I hear you thinking: “What if we just don't choose such a special category, then we can still create Industry Email List our target groups as usual, right?” Meta has an answer to this too. Namely, rejecting your ads (by scanning your ads and landing pages) and, by extension, your entire ad account at some point. You always want to avoid that.
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